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It doesn’t matter if you’re a big company, a local business, or a neighborhood coffee shop – your photos are valuable and because of this you must to protect them.
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Whether you’re selling a product, enticing customers into a restaurant or convincing them to try a recipe, food photography is important.
Do you know that 65% of people are visual learners, 90% of information that comes to the brain is visual, and presentations with visual aids are 43% more persuasive? Also, did you know that a great picture of the dish means a great reaction from the customers?
The main aim of commercial food photography is to showcase the power of your business, helping you connect with your audience. As an entrepreneur you are your brand & your brand is you; you’re intrinsically linked.
Good food photography can really make you to be distinguished. The best way to reveal to your customers about the delicious food being served in your establishment is by using food photography on your digital and printed literature.
Whether you’re selling a product, enticing customers into a restaurant or convincing them to try a recipe, food photography is important.
Do you know that 65% of people are visual learners, 90% of information that comes to the brain is visual, and presentations with visual aids are 43% more persuasive? Also, did you know that a great picture of the dish means a great reaction from the customers?
You need a brand photoshoot for your business because the only means of communication with a direct impact between a customer and your business is the visual representation (Photography).
Without images, colours, or various geometric shapes to support the language, your message will remain a simple, forgotten story.
The latest psychological studies in the field of marketing, have demonstrated that the reactions of the people are determined by the impact of the image. That’s why you need a brand photoshoot. Most of the time, when you are launching a new website and/or business, it’s the ideal time to have a brand photo shoot.
You also need a brand photoshoot when:
– The company promotes a new menu;
– Restaurant sales go down;
– Restaurant starts selling offers for a special occasion: (Christmas; Easter; New Year etc);
– For websites or blogs;
– You decided to build a social media presence
A food photography strategy around your social and marketing campaigns is enabling you to maximize your return on investment. Photos travel more distance than the smell of your scrumptious food can ever do. But beyond that, brand photography allows your audience to connect with you and understand even more about your business.
Also, let’s not forget that on the one hand, there is the brand; on the other hand, there is SEO. Good SEO can boost your restaurant website to the first page of Google – where everybody wants to be. There are two reasons why food photography is important when it comes to SEO. First, photos make articles more appealing and easier to read. Users are more likely to click on an article that features a good picture. More website clicks mean more traffic, which in turn leads to a higher ranking.
The second SEO benefit of food photography is that you can optimize the images to get more visibility. Adding a relevant, keyword-based alternative text to every image will make it more easily discoverable in search engines.
Plus, one of the most crucial restaurant website features is quality food photos. The power of pictures is undeniable in a restaurant menu. Now that we’ve explained why food photography is important, we can safely answer this question: “Is the investment in a creative food photography session worth it?”Absolutely Yes.
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