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By Catalin T | Category: Articles | 2023

Brand Profitability with Food Photography

Whether you’re selling a product, enticing customers into a restaurant or convincing them to try a recipe, food photography is important.
Do you know that 65% of people are visual learners, 90% of information that comes to the brain is visual, and presentations with visual aids are 43% more persuasive? Also, did you know that a great picture of the dish means a great reaction from the customers?

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Food Photography is a type of photography which is addressed to culinary aesthetics. It is a specialization of Culinary Arts. Today, this type of photography is associated as a form of fine art. It is noted that at this moment, the culinary photography uses the concepts of cognitive psychology, non-verbal languages and principles of physics.

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