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Every Business needs professional photos

Today, Social media is an essential piece of your business marketing strategy. Beautiful photos on your website and social media channels may mean the difference between your next customer or being passed by without a second thought.

 

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         When a guest visits your website for the first time, what impression do you want them to get? Does the imagery on your website accurately reflect the quality of your food, service, and hospitality? Does it give them a sense of your overall style and aesthetic? Make them want to come in right away? Guests give your website roughly fifteen seconds to grab their attention. If you don’t make a strong impression on them within that timeframe, they’ll head off to the next website—and the next restaurant—instead of yours. Plus, high-quality images boost SEO by creating searchable, organized content.

Today, Social media is an essential piece of your business marketing strategy.  The perceived value of your products and the trustworthiness of your brand is often judged based on the quality of your visual presentation. That means having high-quality, beautiful product photography can go a long way. Beautiful photos on your website and social media channels may mean the difference between your next customer or being passed by without a second thought.

Keep in mind that there are three ways photography will benefit your business:  

Great photography creates a great first impression.

 People are visual creatures. When your business presents itself in a professional manner, your prospects and customers will begin to perceive you in the way you intended. You leave nothing to chance. Whether it’s in your menu or on your website, beautiful photos have a way of creating a sharper focus and demonstrate credibility and professionalism.  

Great photography leads to more conversions.

 This is particularly important online and in your print collateral. If your website visitors can read your menu, but not see what any of the dishes look like, how will they know they’ve found the right place to have their next meal at? While we do not always suggest having photos directly next to each menu item, beautiful photography makes a difference throughout the website experience. But if the photos whet their appetite, and everything looks delicious, not only will they want to visit your restaurant, their order size may also be larger than it would be otherwise.  

Great photography is good for your online presence and SEO.

 There are many reasons why photography is great for SEO. When a photo accompanies an article or a blog post, people are more willing to read it. When you use images in your content, people are more likely to remember what they read, heard, or saw. The use of images also leads to more traffic, but again this assumes that you have attractive photography to begin with. In other words, the images on your website are some of the most important materials for your restaurant’s marketing strategy, and the best way to ensure high-quality images is through hiring a professional photographer who can help capture the best composition, angles, and lighting in your space.  

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