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Photography Tips for Social Media Marketing
According an infographic published by PRC, 71% of consumers are more likely to recommend a brand to others if they have a positive experience with it on social media.
Learn how professional photos will stand out in people’s feeds among all of the regular social media pictures.
Today, social media proves to be a powerful tool when it comes to growing your brand awareness. According an infographic published by PRC, 71% of consumers are more likely to recommend a brand to others if they have a positive experience with it on social media. Social media is a great platform to market and advertise your restaurant and increase sales. However, you need to know the right way to do it. Simply posting a picture of the cuisine that you serve might catch the eyes of a few keen onlookers, but to make it get noticed by a wide array of the audience, you need to make the picture relatable and as attractive as possible. And that’s because your images are your work. They speak for you, so you have to know how to use them to your advantage. The photographs you post on social media must be used to draw attention and make an impact on your audience in the hope that they take action.
Follow the following tips when you have decided to use the photography as a marketing tool in social media:
1. Look Authentic
Once you know where your target audience is, it’s time to grab their attention by using eye-catching visuals with your content. Images and videos play a big role in helping you grow your brand awareness on social media channels. Because they not only increase engagement but also boost social shares. There are umpteen pictures of food floating around the internet. It is very easy to recognize a previously seen picture and tell that it is stolen from a source. You don’t want to be one of them. If you want to look genuine, authentic and honest to your customers, even to those who have never tried your restaurant before, you have to create content that truly reflects your brand and your vision. Giving your customers a brief tour of your day to day life in the restaurant often turns out to be a great word of mouth marketing strategy. If you want your customers to spread the word about your restaurant, give them something unique to talk about among their friends and family.2. Placement in Mind
Take Photos with Placement in Mind — There are small differences in framing, composition, angles, and lighting for social media compared to other mediums. If you look at Framing and Composition for example, the general ‘Rule of Thirds’ may not work on social media. It works for your Facebook cover photo, but it won’t work on Instagram where the ideal image is not wide. It also won’t work for profile pictures and on most other social media platforms as the images are ideally more narrow. Similarly, there are other changes that photographers need to adapt to, on different platforms, to make their photos appealing.
3. The Story
Photography Should Tell a Story — Storytelling has always played a part in successful marketing. Stories enable us to build personality and create a connection with consumers. Good stories humanize your brand and force people to remember what they saw because of the personal connection they were able to make. A great photograph can tell such a more powerful story than a five paragraph synopsis of a series of events. Photography is an authentic medium that instantaneously tell a story. And luckily, with the growth of technology and digital new media, the content we are using is more visually compelling than ever before. Overall, good content is key to becoming more visible in your industry and gaining new opportunities.
4. Simple Elements
Simple elements can speak multitudes.
Limit the Visual Elements — When telling a story through photo, we must remember that if tons of things are going on in the photo, it will confuse its viewers. A clear photo can tell the message it is trying to convey so easily.
5. Attention to Detail
Attention to Detail & A Focused Subject Will Make For Better Photography
The best way to take a better photo for your social media is to simply capture your business vibe. Bring your Audience Behind the Scenes — Let people into your world by snapping behind-the-scenes shots of your everyday business routine.
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